DeNA and Yahoo!Kimo Partner to Bring Mobile Social Games to Taiwan

Oct 24th 2012
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Mobage Now Supports Traditional Chinese for Taiwan, Hong Kong and Macau; Yahoo!Kimo Lists Mobage Titles in Yahoo!Kimo Portal

Taipei - October 24, 2012 - DeNA Co., Ltd. (TSE: 2432) and Yahoo!Kimo, the operator of Taiwan's most popular Web portal, announced today that they have an agreement to bring localized mobile social games on DeNA's Mobage platform to smartphone users in Taiwan through Yahoo!Kimo. DeNA expands the Mobage platform to include Traditional Chinese for Taiwan, Hong Kong and Macau territories, where the writing system is commonly used.

As part of the partnership, Yahoo!Kimo has dedicated a mobile games section (tw.yahoo.com/mobile) for users to download Android and iOS Mobage apps. Additionally, Yahoo!Kimo users can be directly linked to Mobage to enjoy a variety of free-to-play, high-quality social games in Traditional Chinese on their smartphones.

"With its strong operational expertise and extensive marketing resources, Yahoo!Kimo is the perfect partner for DeNA to build a presence in the Traditional Chinese market," said Isao Moriyasu, chief executive officer of DeNA. "We are committed to help Yahoo!Kimo enrich its smartphone offerings, and bring the world's finest mobile social games to the ever-increasing smartphone users in Taiwan as well as Hong Kong and Macau."

The mobile social games currently available on the Traditional Chinese Mobage network include Ninja Royale, DeNA's first-party title available in other languages, and the international hit trading card game Rage of Bahamut that was developed by Japan's Cygames, Inc. DeNA plans to expand the Traditional Chinese Mobage network to other territories where the writing system is commonly used by the local Chinese communities.

"We're thrilled to partner with DeNA to provide our users with some of the most popular mobile social games," said Frank Chen, Managing Director of Yahoo!Kimo. "With the combination of internationally popular games brought from DeNA and featured content compiled by Yahoo!Kimo editors, we'll bring our users the best mobile social gaming experience. We will continue to build our services into a major destination for mobile game players to create a new ecosystem in Taiwan together with partner companies and gamers."