DeNA and KT Corporation Collaborate on Mobile Social Game Distribution in Japan and South Korea

Dec 14th 2012

SEOUL, SOUTH KOREA December 14, 2012 - DeNA Co., Ltd. (TSE: 2432) announced today an agreement with leading South Korean telecom operator KT Corporation to mutually exchange mobile social games between their respective networks in Japan and South Korea.

Beginning in early calendar year 2013, KT will offer selected mobile social games featured on Daum Mobage, DeNA's South Korean social game network to Olleh Market, KT's official content and application store. KT will also provide billing integration support for Daum Mobage games, which allows players to make in-game purchases of Daum Mobage's virtual currency through Olleh Market.

DeNA will also distribute selected social games provided by KT on its Mobage platform in Japan and provide marketing and promotional support for these titles. DeNA will also provide consultation support to assist KT in making and bringing their social games to Mobage users in Japan.

"KT's competitive advantage for mobile content overseas will be significantly enhanced through our alliance with social game platform leader DeNA," said Terry Ahn, executive vice president, Smart Eco Business Unit of KT. "We will develop long-term marketing strategies to bring high-quality mobile apps developed in South Korea to the rest of the world."

"We are excited to bring the worlds' finest mobile social games on DeNA's Mobage platform to Olleh Market's wide user base in South Korea," said Steven Yang, Regional Head of DeNA Seoul Co., Ltd., DeNA's South Korean subsidiary. "We hope this will be a new opportunity for both KT and DeNA to succeed internationally."